In addition to Instagram, there is another platform that is mainly used by under-20s: TikTok. But what exactly is TikTok? TECHBOOK explains the app.
TikTok is a Chinese video platform founded in late September 2016. Users can record short, home-made videos that can then be backed up with music from well-known songs or movie scenes. Users use these videos to create creative and funny videos, often dancing or moving their lips in sync with the songs / scenes. The videos are mostly limited to a length of 10 seconds. However, TikTok is more than just a video platform: the fact that users can share their videos with others, it is also a social network. TikTok, or DouYin as it is known in China, is like the social media platform Instagram.
Who are the users of TikTok?
TikTok was the most downloaded app in the first quarter of 2018, with an estimated 45.8 million downloads. However, TikTok is particularly popular in China and Asian countries. Approximately 14% of Chinese mobile phones have the app installed. Mostly the app is used by teenagers.
What alternative is there to TikTok?
One of TikTok’s biggest competitors was Musical.ly, which was more widely known in Western countries. TikTok Musical.ly bought over $ 1 billion in late 2017, taking over the app’s 200 million users. Musical.ly essentially had the same features as TikTok, but was founded two years earlier. Meanwhile Musical.ly has been renamed Tiktok Video Downloader. TikTok is therefore enjoying increasing popularity and popularity in Western countries as well.
In Germany, especially the twins Lisa and Lena are known by Musical.ly.
TikTok is the Instagram for music and videos.
The app is free, but as with all other social networks, users can earn money through sponsorship. In addition, there is a live feature where fans can donate money to their TikTok stars – a principle that has also made the Twitch streaming platform big.
By the end of 2017, the App Musical.ly was known in this country. TikTok bought the competitor for more than a billion US dollars, later Musical.ly was integrated into TikTok.